A MEMORABLE CULINARY JOURNEY
NativeSpecial was founded by brothers Parthiban Veluchamy and Baskaran Veluchamy. We made a life-changing decision in 2017 to step away from our software careers in search of something more meaningful.
Growing up in a traditional family, sweets and snacks were never just food they were memories of family occasions filled with warmth and love. Over time, we saw these authentic home sweets begin to fade from everyday life, replaced by convenience and artificial alternatives.
We felt a deep responsibility not just to preserve these savories, but to bring them back into people’s lives in a way that fits today’s world.
What began as a personal longing to reconnect with our roots soon became a mission.
Parthiban Veluchamy, Founder & CEO
Baskaran Veluchamy, Founder & CMO
Our Journey
Over the years, we have
Introduced 300+ native sweets & snacks to the market
Built a loyal community of 5+ lakh customers
Established 10 successful sweet outlets across Tamil Nadu
Created one of the fastest sweet delivery networks, reaching international locations within 3 days
Built a robust supply chain that enables us to take native sweets to customers across Tamil Nadu and to any part of the world
What We Enabled
We have introduced a new way of snacking for families who were otherwise limited to monotonous, highly processed, and artificially colored sweets or bakery products.
This shift has enabled families to move towards guilt-free, everyday snacking, without compromising on taste, quality, or authenticity.
