{"id":3001030743,"date":"2026-04-21T20:55:05","date_gmt":"2026-04-21T15:25:05","guid":{"rendered":"https:\/\/nativespecial.com\/in\/?page_id=3001030743"},"modified":"2026-04-24T22:57:37","modified_gmt":"2026-04-24T17:27:37","slug":"about-us","status":"publish","type":"page","link":"https:\/\/nativespecial.com\/in\/about-us\/","title":{"rendered":"About US"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3001030743\" class=\"elementor elementor-3001030743\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cee49b elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cee49b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-262e917\" data-id=\"262e917\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c06b9f elementor-widget elementor-widget-heading\" data-id=\"7c06b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A MEMORABLE CULINARY JOURNEY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff7ce0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff7ce0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5316b9\" data-id=\"f5316b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f830dd elementor-widget elementor-widget-image\" data-id=\"1f830dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/neelambur-1.png?fit=525%2C350&amp;ssl=1\" class=\"attachment-large size-large wp-image-3001030203\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/neelambur-1.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/neelambur-1.png?w=1050&amp;ssl=1 1050w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f45dc26\" data-id=\"f45dc26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-018e226 elementor-widget elementor-widget-text-editor\" data-id=\"018e226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">NativeSpecial was founded by brothers <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">Parthiban Veluchamy<\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\"> and <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">Baskaran Veluchamy.<\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">\u00a0We made a life-changing decision in <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">2017<\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\"> to step away from our software careers in search of something more meaningful.<\/span><\/h4><h4><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">Growing up in a <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">traditional family<\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">, sweets and snacks were never just food they were memories of family occasions filled with warmth and love. Over time, we saw these authentic <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">home sweets begin to fade from everyday life<\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">, replaced by convenience and artificial alternatives.<\/span><\/h4><h4><span style=\"font-family: Aptos; font-size: 12pt;\"><span style=\"font-weight: normal;\">We felt a deep responsibility not just to preserve these savories, but to <\/span>bring them back into people\u2019s lives<span style=\"font-weight: normal;\"> in a way that fits today\u2019s world.<\/span><br \/><\/span><span style=\"font-family: Aptos; font-size: 12pt;\"><span style=\"font-weight: normal;\">What began as a personal longing to <\/span>reconnect with our roots<span style=\"font-weight: normal;\"> soon became a mission.<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81c73f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c73f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4b4555\" data-id=\"b4b4555\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7180008 elementor-widget elementor-widget-image\" data-id=\"7180008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"275\" height=\"276\" src=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/Parthi.jpeg?fit=275%2C276&amp;ssl=1\" class=\"attachment-large size-large wp-image-3001030748\" alt=\"\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1b5a9 elementor-widget elementor-widget-text-editor\" data-id=\"6e1b5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"mso-spacerun: 'yes'; font-family: Aptos; mso-bidi-font-family: 'Times New Roman'; font-size: 12.0000pt; mso-font-kerning: 1.0000pt;\"><b>Parthiban Veluchamy, Founder &amp; CEO<\/b><\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4008bb8\" data-id=\"4008bb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc87c52 elementor-widget elementor-widget-image\" data-id=\"bc87c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"282\" height=\"282\" src=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/Baskar.jpeg?fit=282%2C282&amp;ssl=1\" class=\"attachment-large size-large wp-image-3001030747\" alt=\"\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ce705 elementor-widget elementor-widget-text-editor\" data-id=\"26ce705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"mso-spacerun: 'yes'; font-family: Aptos; mso-bidi-font-family: 'Times New Roman'; font-size: 12.0000pt; mso-font-kerning: 1.0000pt;\"><b>Baskaran Veluchamy, Founder &amp; CMO<\/b><\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a9e28 elementor-widget elementor-widget-heading\" data-id=\"f6a9e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\"><p><span style=\"font-size: 29px;text-align: left\">Our Journey<\/span><span style=\"font-size: 19px;text-align: left\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2667458 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2667458\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40afe3c\" data-id=\"40afe3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-418ada2 elementor-widget elementor-widget-image\" data-id=\"418ada2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/Subscription.jpeg?fit=525%2C350&amp;ssl=1\" class=\"attachment-large size-large wp-image-3001030516\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/Subscription.jpeg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/Subscription.jpeg?w=1050&amp;ssl=1 1050w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e04965\" data-id=\"6e04965\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1231ad0 elementor-widget elementor-widget-text-editor\" data-id=\"1231ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"font-family: Aptos; font-size: 12pt;\">Over the years, we have<\/span><\/h6><blockquote><p><span style=\"font-style: normal;\">\u00a0<\/span><\/p><p><span style=\"font-style: normal;\"><span style=\"font-family: Aptos; font-size: 12pt;\">Introduced <\/span><span style=\"font-family: Aptos; font-size: 12pt;\"><b>300+<\/b><\/span><span style=\"font-family: Aptos; font-size: 12pt;\"> native sweets &amp; snacks to the market<\/span><\/span><\/p><p><span style=\"font-style: normal;\"><span style=\"font-family: Aptos; font-size: 12pt;\">Built a loyal community of <\/span><b><span style=\"font-family: Aptos; font-size: 12pt;\">5+ lakh<\/span><span style=\"font-family: Aptos; font-size: 12pt;\"> customers\u00a0<\/span><\/b><\/span><\/p><p><span style=\"font-style: normal;\"><span style=\"font-family: Aptos; font-size: 12pt;\">Established <\/span><span style=\"font-family: Aptos; font-size: 12pt;\"><b>10 successful sweet outlets<\/b><\/span><span style=\"font-family: Aptos; font-size: 12pt;\"> across Tamil Nadu\u00a0 \u00a0\u00a0<\/span><\/span><\/p><p><span style=\"font-style: normal;\"><span style=\"font-family: Aptos; font-size: 12pt;\">Created one of the<\/span><b> <span style=\"font-family: Aptos; font-size: 12pt;\">fastest sweet delivery<\/span><span style=\"font-family: Aptos; font-size: 12pt;\"> networks<\/span><\/b><span style=\"font-family: Aptos; font-size: 12pt;\">, reaching\u00a0 international locations within <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">3 days<\/span><\/span><\/p><p><span style=\"font-style: normal; font-family: Aptos; font-size: 12pt;\">Built a robust supply chain that enables us to take native sweets to customers across Tamil Nadu and to <\/span><span style=\"font-style: normal; font-family: Aptos; font-size: 12pt;\">any part of the world\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2989 elementor-widget elementor-widget-heading\" data-id=\"c2e2989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><p><br><span style=\"font-size: 29px;text-align: left\">What We Enabled<\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c5d66 elementor-widget elementor-widget-text-editor\" data-id=\"c2c5d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>\u00a0<span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">We have introduced a new way of snacking for families who were otherwise <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">limited to monotonous, highly processed, and artificially colored <\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">sweets or bakery products.<\/span><\/h4><h4><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">This shift has enabled families to move towards <\/span><span style=\"font-family: Aptos; font-size: 12pt;\">guilt-free, everyday snacking<\/span><span style=\"font-family: Aptos; font-size: 12pt; font-weight: normal;\">, without compromising on taste, quality, or authenticity.<\/span><\/h4><div><span style=\"font-family: Aptos; font-size: 12pt;\"><span style=\"font-weight: normal;\">\u00a0<\/span><\/span><span style=\"font-family: Aptos; font-size: 12pt;\">\u00a0<\/span><\/div><figure id=\"attachment_3001030745\" aria-describedby=\"caption-attachment-3001030745\" style=\"width: 758px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-3001030745 size-full\" src=\"https:\/\/i0.wp.com\/nativespecial.com\/in\/wp-content\/uploads\/sites\/3\/2026\/04\/award.jpeg?resize=525%2C350&#038;ssl=1\" alt=\"\" width=\"525\" height=\"350\" \/><figcaption id=\"caption-attachment-3001030745\" class=\"wp-caption-text\">\u00a0 STATE AWARD WINNER Resilient Entrepreneur of the year 2022 award from Mr. PTR (Palanivel Thiyagarajan)<\/figcaption><\/figure><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8dba2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8dba2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5b6027\" data-id=\"d5b6027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36050d8 elementor-widget elementor-widget-heading\" data-id=\"36050d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><p><br><\/p>OUR VISION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f3e5 elementor-widget elementor-widget-text-editor\" data-id=\"916f3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"mso-spacerun: 'yes'; font-family: Aptos; mso-bidi-font-family: 'Times New Roman'; font-size: 12.0000pt; mso-font-kerning: 1.0000pt;\"><b>Our vision is to make native snacking a culture across India.<\/b><\/span><\/h5><h5><span style=\"mso-spacerun: 'yes'; font-family: Aptos; mso-bidi-font-family: 'Times New Roman'; font-size: 12.0000pt; mso-font-kerning: 1.0000pt;\"><b>We aim to redefine everyday snack consumption across india by introducing our delicious native savories accessible to new-age families.\u00a0<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A MEMORABLE CULINARY JOURNEY NativeSpecial was founded by brothers Parthiban Veluchamy and Baskaran Veluchamy.\u00a0We made a life-changing decision in 2017 to step away from our software careers in search of something more meaningful. Growing up in a traditional family, sweets and snacks were never just food they were memories of family occasions filled with warmth &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nativespecial.com\/in\/about-us\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;About US&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3001030743","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About US - Native Special India<\/title>\n<meta name=\"description\" content=\"df asdsd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nativespecial.com\/in\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About US - 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